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The Puzzle: Two Names, One Suspect

Search “short tv” in an app store and you find a crowd of look-alike apps, a Chinese studio’s press history and, somewhere in the middle, a hit app called ShortMax. This tangle is the case this file tries to untangle. The working hypothesis is simple: the app now sold as ShortMax and the ShortTV brand that a Chinese producer announced for the US, Canada and Australia are one and the same. The theory is strong, but it is not proven, because no official rename announcement has surfaced. So we will work through the public records one clue at a time instead of taking anyone’s word for it. The weight comes Move Aside! I’m the Ex Beyond Your Reach online from how neatly the clues line up, because each one is small on its own. By the end you should be able to judge the claim yourself and, more usefully, avoid installing the wrong short tv drama app.

First Clue: The Android Package Name

Every Android app carries a package name, a fixed internal ID that seldom changes even when the storefront title does. The Google Play listing for ShortMax uses the package live.shorttv.apps. For a brand called ShortMax, this is an odd choice, unless the app started life under another name. App developers usually set the package ID at the very beginning, before marketing settles on a final title. A package that spells out “shorttv” is therefore the kind of fingerprint that survives a rebrand. Anyone can confirm this clue in seconds, since the ID also appears in the web address of the Play listing. Taken alone, however, a package name only suggests a history; it does not document one.

The Second Clue: The Entity on Record

Both app stores’ fine print holds the second clue. The App Store lists SHORTTV LIMITED as ShortMax’s seller. The developer appears as SHORTMAX LIMITED on Google Play, but the legal entity behind it is again SHORTTV LIMITED, listing an address in the Mong Kok district of Hong Kong. The company’s terms are also governed by Hong Kong law. Renaming a consumer product while keeping the original company name is a well-known pattern in app publishing. While it does not prove the brands are the same, it places ShortTV’s name on the contract you accept when you pay for ShortMax.

Third Clue: The Launch Month

The third thread is timing. Per Baidu’s encyclopedia entry, ShortTV launched in September 2023. ShortMax appeared that very month, with Google Play listing September 3, 2023 and the App Store giving September 11, 2023. The overlap is more simply explained by a single product that launched once and later traded under a new name. Near-identical names on two unrelated brands debuting within the same few weeks would make for a remarkable coincidence. Only a few months after that launch, in January 2024, China Daily was still calling Jiuzhou’s English-market app ShortTV. Still, a shared month is circumstantial, which is why it matters mainly in combination with the other clues.

Clue Four: The Domain Redirect

Clue number four is the easiest to verify, because it happens in your browser. As of September 2026, visiting shortmax.com produces a permanent 301 redirect to shorttv.live. Browsing on the web of the same dramas the app streams is available on that destination site. Companies usually point a domain only at property they control, so the redirect ties both names to one operator. No part of a permanent redirect is an accident of search results; it is a deliberate server setting. That is the closest thing in this file to a signed statement, even though nobody has written it down in a press release.

The Fifth Clue: The Copyright Notice

The evidence ends with a footer. Copyright notices tend to name the entity that actually owns the content and the site. The line “© 2024 SHORTTV LIMITED” shows up on a ShortMax page of the shorttv.live site. Once you add the package name, the seller, the launch month and the redirect, the pattern is hard to read any other way. Careful readers should still treat the rename as likely but unconfirmed. The company might describe its brands differently in the future, and no official announcement of a switch from ShortTV to ShortMax could be found.

The Company Behind It: Jiuzhou Culture

The company behind the ShortTV name is Jiuzhou Culture, a Chinese short-drama producer. A pair of overseas apps were launched by Jiuzhou, per a January 2024 report in China Daily: 99TV for Southeast Asia and ShortTV for the US, Canada and Australia. According to the same report, Jiuzhou had made more than 600 mini-dramas for overseas markets. Of those, about 80% were dubbed adaptations of Chinese productions, whereas the remaining 20% were original overseas shoots. According to the company’s figures, the cost of a 70-episode short series came to $100,000 to $150,000. That mix explains why the catalog holds both dubbed Chinese stories and locally shot originals. ShortMax’s own listing now claims more than 50,000 dramas in 19 languages, a company figure that has not been independently audited. Dating from early 2024, those numbers should be treated as a snapshot rather than a current tally. The ownership trail running through SHORTTV LIMITED is what connects this studio to the ShortMax brand you see in stores today.

The Look-Alike Apps Problem

At this point the case gets messier, because the short tv name is not protected in app store search. Apps with nearly identical titles come from several unrelated developers, and none of them is connected to Jiuzhou or ShortMax. The developer field is the only place the differences show up, and most people never read it. It is easy for anyone looking for a shorts app from the ShortTV team to install one of these instead. In the table, you will find the developer names recorded in the store listings as of September 2026. Treat the developer name, not the icon or title, as the real ID.

What You Will Pay

Since ShortTV and ShortMax appear to be one product, pricing follows the ShortMax listing. As of September 2026, the Weekly Pass Pro in the US App Store costs about $19.99 a week, while a cheaper tier costs about $9.99. Monthly or annual plans could not be verified, since the US store lists only weekly passes. Single purchases go from about $3.49 to $24.99, with prices varying by country, platform and promotion. The terms say passes renew automatically 24 hours before they expire, and refunds are refused unless the service is unusable because of ShortMax. Through its own replies on Google Play, the developer admits that its “free trial” wording confused some users. A further complaint from App Store reviewers concerns episodes costing up to 60 coins without clear pricing up front. Cancelling happens in the App Store or Google Play subscription settings, and deleting the app does not stop the billing.

Before Installing: A Brief Checklist

Most mix-ups can be prevented by a few checks that take less than a minute. Making sure you are getting the Jiuzhou-linked app and not a look-alike is the goal. Before you start a short series you cannot afford to finish, it also helps you spot the pricing traps. Since they are unofficial and risky, avoid any site offering modded versions or “unlimited coins”. Only the store page itself is needed; none of these steps requires special tools. Before you tap install, run through the list below.

1. Confirm that the developer or seller reads SHORTTV LIMITED or SHORTMAX LIMITED.
2. Check the install count on Google Play sits at 100M+.
3. Check the in-app purchase list to see current weekly pass prices in your country.
4. Keep in mind that passes renew automatically until you cancel in your store settings.
5. However similar the title, skip any app whose developer name matches none of the above.